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Associate member of
the Bocuse d’Or 2007
Banette is a specialist association of millers and 3000 independent
bakers, 800 of whom operate under the name "Banette Bakery",
all striving to preserve the authentic quality of real hand-made
bread. So Banette is not just a bakery chain, it is an association
of partners committed to respecting strict quality criteria
governing the raw materials and methods they use to bake bread.
Banette, a professional commitment
The idea behind Banette germinated in the early 80s, in response
to consumers' increasing demands for quality bread and that
fresh home-baked taste. Some forty millers got together and
began offering their partner bakers a traditional baking method
that kept all the traditional taste by using a special fermentation
method and produced bread that kept for longer, in response
to consumer demand. This makes Banette a real professional
quality label, respecting that great tradition of French bread.
Rigorously upholding these strict breadmaking
criteria results in bread with that authentic taste, baked
using certified "Red Label" quality flour since
1989 (20% of the volume of flour sold to master bakers). Banette
has also kept in constant touch with what consumers want,
helping it to make a name for itself and making Banette France's
biggest name in bread-making.
Banette is striving to build on this success
by concentrating all its efforts on maintaining these quality
criteria. With this aim in mind, 1998 marked the beginning
of an internal audit of the entire network, enabling Banette
to keep in touch with the needs of tomorrow's consumers:
Banette has developed the Original Banette,
the famous hand-shaped baguette that can be instantly recognised
by its pointed ends. For the year 2000, Banette intends to
expand its top-of-the-range loaves by launching the Banette
1900, made from top-quality traditional French flour. This
will be followed in spring 2001 by the Farmhouse Banette.
Lovers of good bread will then have a choice of three types,
the Original Banette, the Banette 1900 and the Farmhouse Banette.
And as far as special loaves are concerned, the most original
varieties include the High-Fibre Banette, the Harvest Banette
and the Briare Banette.
| Press contact:
Joseph NICOT – BANETTE
Rue du Moulin – 71150 CHAGNY
T. 03 85 87 50 03-F. 03 85 87 50 01
s.tharreau@nicot-sa.fr
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