Since 1987, the Bocuse d'Or, reference of world haute cuisine competitions, represents the evolution of the cuisine, which is reinvented year after year in order to remain young and modern. For the 30 years, it seemed important to us to make a facelift to confirm the spirit of the contest.
For its 2018-2019 cycle, the Bocuse d’Or - the reference in top cooking contests worldwide - asserts its unique character with the introduction of a new visual identity designed to embody the exclusive combination of excellence and innovation that has contributed to its strength and success.
The famous portrait of Paul Bocuse is featured in a high-impact modern graphic design that mirrors the energy and creativity of the event.
The legendary chef – founder of this major gastronomic contest – openly invites both chefs and the public to come and join him and share in the prestigious world of the Bocuse d’Or.
The logo also changes to become easier to read and now offers more space for the name handwritten by Monsieur Paul himself.
photo credit: © STEPHANE DE BOURGIES